Golden State Warriors Host “Tweedia Day”
Kyle Stack at SLAM Magazine profiles an excellent piece on the Golden State Warriors’ hosting of the first ever “Tweedia Day” - an extension of traditional media days held by teams to online journalists:
Originally the idea of the Warriors’ lead PR directors, Raymond Ridder and Dan Martinez, Tweedia Day was intended to provide full media access to bloggers, podcasters and others who cover the Warriors from a social media perspective. While it’s something that hasn’t been tried by other teams, the Warriors felt like it wasn’t as innovative an idea as others felt it was. It was simply part of a larger plan to develop the Warriors brand through social media.
The post takes an outstanding look at not just this particular program, but also handful of the team’s online initiatives in recent history.
The NBA in general has done a better job than most leagues in giving its teams creative autonomy to explore and develop their own online voices and policies.
On a podcast last year, Sacramento Kings’ VP Vice President of Business Communications Mitch Germann credited David Stern for this.
Germann further noted:
“We have just recognized through observing this space that there’s some blogs in Sacramento that work hard and that cover the team…There’s a lot of interaction, there’s a lot of comments, a lot of fans are loyal to those sites and really as an organization our philosophy is that we want to be where our fans are We don’t expect to hold everyone hostage and make everyone come to Kings.com for what they want.”
It’s good to see that over the course of a season, teams like the Warriors are taking advantage of the freedom afforded by the league and recognizing, like the Kings, the value of embracing interactive communities that live off of official team platforms.
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