Taking a page from (and referencing) Malcolm Gladwell’s Tipping Point, INFLUENCERS: How Trends & Creativity Become Contagious by R+I Creative “is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.”
A standout quote from Jon Cohen, Co-CEO of Cornerstone (a NYC-based creative lifestyle marketing agency):
Its about brands really embracing a culture and a scene and empowering it and creating a true partnership…
Where the whole concept of influencers has become ridiculous and out of control is that you have some of these mainstream brands thinking they can co-opt a culture.
(Via)
Earlier this summer, Fast Company magazine rolled out its Influence Project based on an article about the agency Mekanism.