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Bret Werner Introduces 2011 Catalyst Fan Engagement Study

Yesterday, we introduced the 2011 Fan Engagement Study. Today, Catalyst Managing Partner Bret Werner introduced the study’s main findings and brand implications. Check it out.

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Cleveland Indians Announce “First-of-Its-Kind All-Encompassing Social Media Strategy for the 2011 Season”

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Harnessing the Impact of #SocialMedia on #MLB and #NFL Fans in 2010

Online surveys conducted by Greenfield Online – Over 1,300 online interviews with MLB and NFL avid fans who use social media.  Surveys are nationally representative of MLB and NFL fan based on gender and age Margin of error is +/- 5% at a 95% confidence level

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Cablevision Taps MLB.com to Counter World Series “Blackout”

In News Corp and Cablevision’s ongoing contract battle that has left 3 million customers in the New York tristate area without TV coverage of, among other popular things, the National League Championship Series and now the World Series, the PR battle seems to be going to the cable provider.

In addition to reminding customers frequently of the numerous offers, including binding arbitration, it has made to News Corp, most recently it extended a $10 credit to subscribers to sign up for MLB.com’s Postseason.tv which features the ability to:

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